We combined on-location shooting with extensive animation to create an authentic Victorian-era world for PSEG Long Island's energy savings campaign. We used practical locations as our base, then added detailed animated elements to bring the period-accurate environments, characters, and atmosphere to life.

This animation-focused approach let us fully realize the Victorian setting while creating a nice contrast between the pre-electric era and today's energy conservation message for PSEG Long Island customers. The mix of live-action and animation made for an engaging historical backdrop that helped make the energy savings message stick.