PSEG New Jersey had completed significant infrastructure upgrades across their service area and wanted to showcase the real-world impact of this work by telling the stories of local community members and customers who had been affected. Our approach involved spending five days throughout northern New Jersey, connecting with a diverse range of voices to capture the full scope of how these improvements were making a difference in people's daily lives.

We conducted interviews with customers who had experienced the benefits of the upgraded infrastructure, community members who witnessed the changes in their neighborhoods, and PSEG employees working on the ground to keep the power running reliably for millions of customers. The project allowed us to highlight both the human side of utility work and the tangible ways that infrastructure investments translate into improved quality of life for communities. By taking the time to hear from people across different roles and perspectives, we were able to create authentic stories that demonstrated PSEG's commitment to their customers and the communities they serve.