The Maryland Zoo in Baltimore engaged Mission Media to develop a comprehensive campaign celebrating the remarkable experience of having such an extensive zoological destination right in the heart of Baltimore. The project aimed to capture the wonder and accessibility of this world-class attraction that residents often take for granted, showcasing it as a premier local treasure worthy of exploration and pride.

Working within the constraints of filming exclusively outside animal enclosures and directing child actors presented unique creative challenges that ultimately proved both rewarding and enjoyable. We successfully captured authentic interactions and spontaneous moments throughout the zoo grounds, documenting the genuine excitement and discovery that unfolds during a visit. The finished video incorporated sophisticated motion design elements that mirrored the dynamic experience of exploring the zoo, creating a visual narrative that conveyed the joy, curiosity, and sense of adventure that defines a day spent among the diverse exhibits and attractions of this beloved Baltimore institution.