Working within a tight six-hour window while the shop was closed before opening, we maximized every moment to capture as much high-quality footage as possible. The shoot involved playing with flour, toppings, motion control dollies, and experimenting with tons of different lighting styles to create dynamic, appetizing visuals that would showcase the pizza-making process in an engaging way, keeping the energy high to mimic a basketball promo.

The footage we captured was mixed with national Papa John's content to create a video for a local franchise campaign in Northern Virginia. Despite the time constraints, the variety of shots and lighting techniques allowed us to deliver compelling content that balanced the brand's national standards with a local touch, helping the franchise connect with their specific community while maintaining the recognizable Papa John's aesthetic.