Built around the concept of daydreaming about your next yard toy and planting seeds, this project featured us chasing a lawn mower and an RTV through the rolling hills of Woodstock, Virginia. The playful approach captured that feeling of imagining yourself with new equipment while showcasing the beautiful rural landscape where these tools really come to life.

Filmed over two days with careful attention to golden hour lighting at both sunset and sunrise, we crafted three commercials that highlighted Woodstock Equipment's core values: their family heritage, quality products, and excellent service. The combination of dynamic equipment shots against Virginia's scenic backdrop created memorable spots that felt both fun and authentic to the family business's roots in the communit